NEWCASTLE United may have lost their last five derby games with Sunderland – but they won the battle for who has the most Twitter followers in South Tyneside.
The Magpies slumped to yet another defeat against their rivals at the Stadium of Light earlier this month.
However a new geographical locator of Premier League clubs’ followers on the social media site has unearthed how well-followed each team’s accounts are on the micro-blogging site.
Newcastle have 541,000 followers compared to SAFC’s 339,000.
And in South Tyneside, the black-and-whites are emphatically on top in the areas of South Shields and Jarrow, with almost 26 per cent and 20 per cent of users following them in those locations.
The club are also the most followed in the Washington and Sunderland West constituency.
Durham City also belongs to the Magpies, with Sunderland again second.
Both clubs also have strong followings abroad, with Newcastle the eighth most followed team in the USA and Australia, Russia, Brazil and Finland.
One country Sunderland have more followers in than their nearest and dearest is South Korea, with the Black Cats ninth and the Tynesiders placed 11th.
This may have something to do with the fact that South Korean international stars Ji Dong-won and Ki Sung-Yeung have both had spells at the Stadium of Light.
How the clubs rank around the world:
•USA – NUFC 8th, SAFC 13th
•Australia – NUFC 8th, SAFC 12th
•China – NUFC 8th, SAFC 13th
•Russia – NUFC 8th, SAFC 13th
•Brazil – NUFC 8th , SAFC, 13th
•Germany – NUFC 7th, SAFC 13th
•France – NUFC 7th , SAFC 15th
•Spain – NUFC 9th, SAFC 14th
•Ireland – NUFC 9th , SAFC 12th
•Holland – NUFC 8th, SAFC 13th.