South Shields could be set for pasty wars after a bakery secured premises in the town.
Cooplands Bakery is set to move into King Street in the coming weeks.
The Scarborough-based company will be a rival for Greggs in the town centre, which two outlets in King Street, but an opening date has not yet been revealed.
Cooplands is moving into the premises next door to the former Marks & Spencer store, which had been taken up by Stead and Simpson, and later Virtual Fashion, over recent years.
A spokesman for the company said: “We see this as a great opportunity to expand further in the North East.”
A planning application has been submitted for alterations to the property externally, including a new shop front, as well as changes to the ground floor.
We see this as a great opportunity to expand further in the North EastCooplands
The application, which has been submitted to South Tyneside Council’s planning committee, states: “The proposal is designed to meet the operational needs of the applicant’s bakery business and to create a more welcoming shopping environment for the customer.
“Furthermore, given the host building is statutorily listed, the principle of the proposed works is to preserve and possibly enhance the historic character of the host building and to bring this vacant historic building back to beneficial use.
“This proposal is for the alterations to the existing ground floor shop front of 88 King Street to enable the formation of new shop windows and entrance.
“Further, a new fascia board, hanging sign and an awning box are to be installed to the shopfront to promote the applicant’s bakery business.”
Cooplands was founded in 1885, and has more than 100 premises across the east of the country, including The Viking Centre, Jarrow.
Among the items it sells are sandwiches, pies, pasties, cakes and bread.
Although there is no opening date for the new shop yet, Cooplands is recruiting for sales assistants in South Shields.
Anyone who is interested in applying can send an email to firstname.lastname@example.org