Asda Boldon set to launch Greggs concession in-store next month as part of new trial

Asda, one of the biggest supermarket chains in the UK will be the first to open and in-store Greggs concession across five of it’s supermarkets as part of a trial, next month. These stores include, Boldon, Corby, Huyton, Wigan and Eastlands.

Shoppers will be able to choose from the same Greggs’ standalone menu, which will also include the vegan sausage rolls and new vegan steak bakes and as part of the launch.

In preparations for this new partnership, Greggs is recruiting around 40 to 50 new staff for the in-store concession.

The link-up is the latest to be tested in a selection of Asda stores, who already work with brand Sushi Daily and Just Eat to bring a range of ‘Food to Go’ options to shoppers.

Preyash Thakrar, chief strategy officer at Asda, who said: "We are constantly looking for new ways to increase customer choice.

"By partnering with brands that fit with our core values of great quality and great value – like Greggs - we’re excited to be able to give our customers access to something new in store that we know they will love."

Raymond Reynolds at Greggs, said: "We know that high quality food-on-the-go and convenience go hand in hand, and this trial gives us the opportunity to bring our range of products to more customers in new locations."