Pink-clad charity giant launches Great North 10k

Colin Plews AKA The Big Pink Dress.
Colin Plews AKA The Big Pink Dress.

A charity giant from South Tyneside branched out to kick start a 10k run in Gateashead.

Colin Plews, and his big pink dress, went along to Gateshead International Stadium to launch the Morrisons Great North 10k this week.

The 46-year-old, who is 6ft 6ins tall and from Talbot Road, South Shields, was invited to the event as his recent running efforts, while wearing the his three-stone dress, have seen him raise £8,000 for Breast Cancer Campaign.

Colin, a care home chef, who hopes to raise £100,000 within the next 10 years, said: “I ran the Morrisons Great North Run last year in this dress, and I’m doing it again this year, but before that I’m doing the Morrisons Great North 10k Gateshead, which I’m looking forward to.

“I used to run in Gateshead International Stadium when I was kid so I’m excited about finishing here on the day.”

The North East’s biggest 10k running event will return on Sunday, July 5, with up to 5,000 runners crossing the finish line on the track inside the stadium.

Now in its seventh year, the race will once again take in iconic landmarks on the Quayside including Sage Gateshead, BALTIC Centre for Contemporary Art and the Gateshead Millennium Bridge.

David Hart, communications director at The Great Run Company, said: “Since the first staging in 2007, the Morrisons Great North 10k Gateshead has grown in status to the region’s biggest 10k run.

“It’s also the sister event to the Morrisons Great North Run, and the perfect opportunity to get some miles in ahead of the big one in September, which is exactly what World and Olympic marathon champion Stephen Kiprotich did last year.”

He added: ““We look forward to welcoming thousands of people to the start line in July, and whether they’re taking part for fundraising, fitness or fun, it will be a day to remember.”

To take part in the run, people can register by visiting