Taxi bosses at a South Tyneside cab firm have given charity chiefs at the Royal British Legion £1,000 reasons to smile.
Richmond Taxis matchfunded one hour of takings from fares generated between 11.02am and 12.02pm on Armistice Day in aid of the South Shields branch of the national charity.
The total collected was £900.55 which was rounded up to £1,000 by the company based in Victoria Road, South Shields.
The gesture was made by taxi bosses to recognise the work of the charity as it supports armed forces personnel past and present.
Christian White. chairman of the South Shields branch of the Royal British Legion said: “What the firm has done is brilliant. They have done something so simple but which has helped to generate a lot of money.
“Nobody has to give anything, so for the firm to do this is brilliant.”
Manager at Richmond Steve Pippin said: “As a company we wanted to do something to pay our respects and to show our gratitude to those who have risked and lost their lives for our country.
“For one hour following the two-minute silence on Armistice Day, all fares were matched, with the final total donated to the Royal British Legion.
“It is fantastic to be able to hand over the total raised.
“Not only is this something we will look at doing again, but we have also decided to have the Royal British Legion as our chosen charity for 2018.
“On behalf of the company I’d also like to thank our customers for their support inhelping us to achieve the amount we have for such a worthwhile charity.”