South Tyneside mums join forces to boost their businesses

A passion for children and play has helped create a new business partnership between two South Tyneside mums.

Thursday, 15th December 2016, 11:00 am
Updated Thursday, 15th December 2016, 12:58 pm
Little Play cafes Sarah Murray, left, and Hooray Soft Plays Sarah Briggs.

Sarah Briggs, who launched Hooray Soft Play in 2014, has now teamed up with Sarah Murray, who opened The Little Play Cafe earlier this year.

The joint venture was formed after the two mums’ businesses were both recommended to parents on a social media site.

One of the packages from Hooray Soft Play

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Mrs Briggs said: “We both have the same target market, so it made sense for us to work together.

“We are always busy and the cafe is always busy, so it’s nice to be able to have a trusted person/business within our target market to send people to - it’s nice to keep the business within South Tyneside.

“We both have a lot of things in common; we are both mums running our own businesses, and it can be a lonely place to be at times, so this way we can share our skills and experiences with each other – as every day is a school day, especially in business.”

The two mums will be launching a joint marketing venture to promote their businesses and joint working.

One of the packages from Hooray Soft Play

Mrs Murray said: “Everything is going really well and we have had the best two weeks.

“Since we have been working together we have had other businesses coming on board. We are starting quite a nice little network around our target audience.”

The Little Play Cafe, based at 25 Beach Road, South Shields, is open Monday to Friday from 9am until 4pm.

The venue caters for toddlers and their parents. People can also hire the venue on weekends for parties.

It provides home-made food and holds monthly events, including pamper sessions for parents and breakfasts with various children’s characters.

For details on forthcoming activity sessions at the venue, visit the Little Play Cafe on Facebook.

Hooray Soft Play, which was awarded with the title of Best Children’s Supplier 2016 at the recent What’s On 4 Juniors International Awards, provides mobile soft play packages which can used to provide fun for little ones at parties, corporate events or play dates.

For information on the range of packages available, visit