People in South Tyneside are being urged to cut back on alcohol in a bid to reduce their cancer risk.
Balance, the North East Alcohol Office, has re-launched a campaign which follows the first review of the alcohol drinking guidelines by Chief Medical Officers across the UK.
Evidence shows that drinking alcohol increases the risk of at least seven different types of cancer, including cancers of the mouth and throat, bowel and breast cancer.
Recent data shows that 27% of all new cancer cases registered in the North East – 4,200 per year – were made up of these cancer types.
The campaign aims to help people keep their risks low, by encouraging them to drink within the new recommended guidelines of 14 units of alcohol per week for both men and women.
Coun Moira Smith, South Tyneside Council’s lead member for area management and community safety, said: “The campaign provides an excellent opportunity for us all to think about our drinking habits and the amount of alcohol we consume on a weekly basis.
“We are working with partners in helping to reduce alcohol consumption among adults and young people and educating them about the effect it has on their health and behaviour.”
Coun Tracey Dixon, South Tyneside Council’s lead member for independence and wellbeing, added: “If you’re concerned about your drinking levels, or someone else’s, visit your GP and they will be able to discuss the services and treatments available.