South Tyneside youngsters learn to Bin It with national anti-waste project

The Bin It project visits Hebburn Comprehensive School.
The Bin It project visits Hebburn Comprehensive School.

Pupils at two South Tyneside schools learned to Bin It as part of a national project.

The Bin It schools tour, which is visiting schools across the country, called in at Hebburn Comprehensive School and St Joseph’s Catholic Academy.

Bin It has been an incredibly successdful programme

Julie Lovell

The award winning drama-based education programme, educates students about responsibility and litter, including the problem of discarded chewing gum.

The youngsters at the Hebburn Comprehensive, in Campbell Park Road, all thoroughly enjoyed the show.

Bin It encourages young people to work together to make a lasting change to local areas and keep their environment tidy.

The project celebrated its 10th anniversary in 2016, and marked the occasion with its biggest ever UK tour reaching over 30,000 students in one year – the highest number ever.

Bin It is profiled in the recently published Litter Strategy for England, and as part of this has committed to reach a further 100,000 students across the UK by the end of 2020.

Following last year’s visits 80% of students who saw the show said they would now be sure to dispose of their chewing gum in the bin.

Developed by The Wrigley Company, in partnership with specialist education consultancy Rapport, Bin It is targeted at 11-13-year-olds and is designed to explore the issues and impact of littering, helping students to understand why it is so important to take personal responsibility for correct litter disposal.

A team of actors aims to engage and educate young people, encouraging pupils to make positive choices about the responsible disposal of litter in their environment and urging them to take pride in their community.

Julie Lovell, a spokeswoman for Wrigley UK, said: “Bin It has been an incredibly successful programme to date and we are delighted to have reached over 140,000 pupils across the UK over the last ten years.

“We hope that its success will continue to grow as we reach out to even more young people, reinforcing our messages around littering and urging children to take pride in and look after their local communities and environments.”

Schools involved in the project are provided with a resource pack that includes teachers’ notes, resource cards, activity cards and colour posters.

These packs are available to all secondary schools across the UK, visit