Four-legged friends went walkies to the cinema to highlight a special screening.
Pups from the Guide Dogs charity visited Empire Cinema, Sunniside, as it gears up to host a special screening tomorrow.
Proceeds from a screening of Max will be donated to the charity, which provides a lifeline of support for the blind and visually-impaired.
The film tells the story of Max, a precision-trained military dog who serves on the frontlines in Afghanistan alongside his handler, US Marine Kyle Wincott.
However, when things go terribly wrong on manoeuvres, Kyle is mortally wounded.
Max, traumatised by the loss of his best friend, is unable to remain in service.
Money raised from the evening will help the Newcastle mobility team, who have about 250 guide dog owners at any time, helping people across the North East.
A spokesman from the charity said: “We simply want anyone with sight loss to be able to get around independently.
“Also, to do what they need and want to do, to live a full and active life in their community.”
Cinema manager Dan Westgarth said: “We’re delighted to partner with Guide Dogs, an amazing charity that provides mobility and freedom to many people in the UK, for this special charity screening of Max.
“We look forward to hosting our customers at Empire Cinemas Sunderland this Friday to see this inspiring film and are pleased to help raise money for such a great cause in the process.”
The special charity screening takes place at 6pm.
Tickets cost £23 for a family (two kids & two adults/three kids & one adult) or £5.75 for a child and £7.75 adult.