Student follows in parents’ footsteps to become face of new campaign

WINNING IMAGE...Jennifer is set to be the face of the new campaign
WINNING IMAGE...Jennifer is set to be the face of the new campaign

AN engineering student following in her parents’ footsteps is the face of a new advertising campaign.

Jennifer Parkins, 20, from Jarrow, will feature in the campaign to showcase North East England business to millions of passengers at Heathrow Airport.

A photograph of Jennifer on her four-year mechanical engineering degree course at the University of Sunderland was chosen as the winner among images submitted by 50 businesses to a competition staged by the North East Local Enterprise Partnership (LEP).

The LEP has secured free advertising space worth £500,000 at Heathrow for six weeks from May 18 to show the North East as a great place for companies to invest, grow and prosper.

A total of 10 images of North East companies have been chosen to appear in promotional videos that will be shown on digital platforms at departure lounges and gateways across Heathrow, with Jennifer’s winning image fronting the campaign on two poster sites at Terminal 4 and 5.

The airport is recognised as the UK’s hub for business travellers.

The overall winner was University of Sunderland and others were Port of Tyne, South Tyneside College, Northumbria University, QuantuMDx, CPI, ORE Catapult, Nissan, AIS Training and Eutechnyx.

Paul Woolston, North East LEP chairman, said: “The standard of images submitted to us was incredibly high and we had the toughest of tasks narrowing them down to a final 10.”

Jennifer is just about to start the sandwich year of her university degree course at Nissan.

With her dad working in engineering and her mum in the oil and gas industry, it was no surprise that Jennifer looked to mechanical engineering as a career.

She is leading the way on the University of Sunderland’s entry into the Formula Student project.

“Universities from across the world are challenged to design and build a single-seat racing car from scratch,” said Jennifer.

“The project has been fantastic in terms of building up experience from electronic design and shaping concepts, to rolling up my sleeves and doing manual work.”