Hundreds of brave fundraisers took on the Boxing Day dip to pull in cash for charity.
A host of causes benefitted as people donned fancy dress outfits and ran into the icy cold of the North Sea.
The first dip to set off was for Alex’s Angels at Sandhaven beach.
More than 100 people joined South Shields girl Alex Turner in her mission to raise cash for the Teenage Cancer Trust.
The 16-year-old was diagnosed with a rare form of throat cancer last year and has since raised more than £50,000 for the charity.
Last year, she organised a dip but couldn’t take part due to ill health.
I’m really cold but it’s worth it. This is a really fun way to raise some money for Cancer Connections and a really great way to start my birthday.Jade Thirlwall
She said: “The support from everyone around me has been amazing and seeing so many people here to do the dip when it’s raining and cold is amazing. I can’t thank everyone enough.
“It was pretty cold in the sea, much colder than I thought it would be actually, but it was so good to take part instead of just watching this year.”
Alex’s dad, Mark, added: “It felt colder than last year but it was fantastic running into the sea with Alex.
“She couldn’t do it last year, but to see her run in this year with a smile on her face made my day.
“I need to say a huge thanks to Hebburn Town and the Vigiliant football clubs and everyone who took part.”
Over on Littlehaven beach, scores of fundraisers took part in the dip for South Shields charity Cancer Connections.
One person braving the icy sea was Little Mix star and charity patron Jade Thirlwall, who took on the challenge on her 23rd birthday.
Jade, from Laygate, South Shields, dressed as a Christmas cracker for the event and ran in with the young Boxing Day dippers.
She said: “I’m really cold but it’s worth it. This is a really fun way to raise some money for Cancer Connections and a really great way to start my birthday.
“It’s lovely to see so many people coming down to take part to support this brilliant charity.”
Paralympic gold medallist Josef Craig, a patron for the charity, had the honour of counting down the fundraisers before they rushed into the sea.
He said: “Cancer Connections has been there for me and for all these people here on a personal level and it’s great to see so many people signing up to give something back.”
Deborah Roberts, co-founder of Cancer Connections, which is based in Harton Lane, said: “We had 250 people signed up this year and it’s just fantastic that it keeps getting bigger and bigger every year.
“It’s great to have the Mayor here and Jade and Josef and everyone who has taken part is just brilliant.”
A dip was also due to take place in aid of St Clare’s Hospice, in Jarrow, but was cancelled due to the dangerous conditions of the sea.
Community fundraiser Tyler Anderson said: “Unfortunately we were advised not to go ahead with this year’s Boxing Day dip because the sea was too choppy and had a severe drag, meaning it could have been dangerous.
“We’re really thankful to everyone who signed up.”
Despite the warning, many of the fundraisers ran into the sea anyway.
A Boxing Day dip also took place for Caring for Kian, which is raising much-needed treatment funds for youngster Kian Musgrove.
Members of the Cruse Crew also took on a Boxing Day Dip in memory of their lost loved ones.
The Mayor of South Tyneside, Coun Richard Porthouse, took part in the Cancer Connections and Alex’s Angels dips. He had also planned to join the event for St Clare’s.
He said: “I really admire Alex. After everything she’s been through, she does so much to help other people.
“It’s brilliant to see so many people taking part in these dips to help out local causes and local people.”