The UK's leading dating website, Illicit Encounters, questioned more than 1,400 of its male members and found that Geordie women are the most popular.
Speaking on behalf of the website, Christian Grant said the North East has a reputation for attractive women.
He continued: “Whether it’s Cheryl, Holly Hagan, or Vicky Pattison, Newcastle is well-known for producing some of the most attractive women in the country, so it’s not a surprise to see them fare so well among our members.”
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But it may not be just the women that men are thinking about when looking for an affair.
A site member, who is 38, said: "While women from Newcastle are known for their looks, there’s also something to be said for the city itself – it’s a great place to go and visit, and somewhere you’d look forward to meeting up with someone, although I’d probably have to pick up some of the local lingo first.”
Mr Grant added that the idea is to escape from your existing marriage and, as a city, Newcastle provides some comfort, with plenty of nightlife and things to do.
But how do you think other cities fare? England's capital came in second place, with Birmingham, Coventry and Liverpool down at the bottom of the list.
The full results:
Newcastle 14%
London 12%
Manchester 10%
Edinburgh 10%
Bristol 9%
Other 9%
Belfast 8%
Brighton 7%
Sheffield 6%
Glasgow 5%
Birmingham 5%
Liverpool 3%
Coventry 2%