Young mum expands business by opening South Tyneside shop

Terri Underwood outside the new Bambino Royal Boutique in Jarrow.
Terri Underwood outside the new Bambino Royal Boutique in Jarrow.

Young mum Terri Underwood castanet far and wide to launch her business.

The 32-year-old has opened her second Bambino Royal Boutique shop, specialising in importing clothes and other items for children from Spain.

A selection of the stylish items on offer at Bambino Royal Boutique in Jarrow

A selection of the stylish items on offer at Bambino Royal Boutique in Jarrow

Terri first developed a love of infant clothes from the Iberian peninsula with the birth of her second child.

“I became interested in Spanish and children’s clothing when I had my youngest son Cruiz, who is three,” she said.

“I had a baby and was loving dressing him in all this Spanish traditional clothing but really struggled for places to buy it here in the North East,” she said.

“It was then I became interested in selling the clothes myself.”

I decided to leave my job which I loved and had been there for eight years and open my own shop.

Terri Underwood

Terri realised she had spotted a gap in the market for quality children’s clothing and set about researching sources and suppliers on-line.

“I started my own business Bambino Royal Boutique online and created a website from where I sold the clothes,” she said

For a while she juggled her roles as entrepreneur and mum with her job at Sunderland City Council.

But when budget cuts began to bite at the local authority, she decided the time was right to take the plunge and open her own shop.

“I worked as a Family Support Worker - I was working there 16 hours a week and then also running my own business on my days off and evenings,” she said.

“My job was looking uncertain - there were going to be redundancies - and I took a risk,” she said.

“I decided to leave my job which I loved and had been there for eight years and open my own shop.

“I opened Bambino Royal Boutique in Moray Street, Fulwell, and the shop has been doing really well.”

So well, in fact, that Terri has now opened a second outlet in Jarrow’s Ellinson Street, by the Viking Centre.

“As well as selling children’s clothing we now sell Spanish dolls, prams and cribs,” said Toni.

“We sell brands such as Nini, Babidu, Tutto Piccolo, Pretty Originals, Sarah Louise, Andanines, Bea Cadillac, Emile et Rose and La Amapola.

“I now have two employees and am recruiting a third and there will be another member when the new website is up and running.”