Analysis: How Mike Ashley proved Chloe Sanderson was right with another profitable transfer window

LOAN ... Mike Ashley.
LOAN ... Mike Ashley.

IF Carlsberg did transfer deadline days, they surely wouldn’t be like the one that just passed on Tyneside.

Not a single player arrived yesterday.

In fact, there wasn’t a single arrival in the January transfer window. Not one.

But Davide Santon departed for Inter MIlan, another defender – Mapou Yanga-Mbiwa – saw his loan to AS Roma become permanent, and Remie Streete, Gael Bigirimina, Shane Ferguson, Haris Vuckic and Kevin Mbbau headed north of the border to join Rangers, part-owned by Mike Ashley, on loan.

Oh, and the club also banked upwards of £3m for its MANAGER.

Good for the club’s bottom line, but it left fans feeling even colder on a wintry day.

It brought me back to Alan Pardew’s post-match Press conference after the Boxing Day defeat to Manchester United at Old Trafford.

Pardew stressed the need for the club to sign a striker in last month’s transfer window. Two days later, he walked out for St James’s Park for the last time as manager.

Whatever his faults, Pardew wanted the team to be challenging higher up the table. Like the club’s fans, he had ambition.

But there wasn’t even a hint that United attempted to sign a striker – or a defender for that matter – before last night’s deadline.

Why? Presumably because Newcastle are all but safe in the Premier League for another season. They didn’t absolutely have to strengthen up front, so they just didn’t.

The bottom line. Again.

And this when the club is banking more than ever from the league’s hugely-lucrative multi-billion pound TV deal.

No wonder many supporters – who want to see their team pushing up the table and challenging for Europe – are disillusioned and disheartened.

Sky Sports’s North East reporter, Keith Downie, kept a lonely and chilly vigil outside the club’s Benton training ground over the course of the day.

But he could only report on outgoings, not incomings.

Newcastle – again – stood still. If the club is to achieve between now and the end of the campaign, it will have to over-achieve. That’s not easy.

A proposed move for MK Dons’s Dele Alli fell through – the midfielder joined Tottenham Hotspur – but he would have been loaned back to the League One club in any case.

Deals for Racing Santander’s David Concha and Sporting Gijon’s Jorge Mere could now be completed in the summer.

The story of the day was a Twitter rant from Santon’s fiance, Chloe Sanderson.

Sanderson claimed her partner had been “pushed out” of Newcastle in a series of tweets, which were later deleted.

Last month, United managing director Lee Charnley was asked if anyone would leave the club in the January transfer window.

Charnley said: “I can’t envisage any player we want to retain leaving.”

Santon, it seems, wasn’t a player the club wanted to retain.

And his move will become permanent should he make a specified number of appearances between now and the end of the campaign.

His salary is off the wage bill, and the club will bank a reported £3m when the deal becomes permanent, though that fee looks on the low side for a player who has his best years ahead of him.

The last word goes to Miss Sanderson.

In one tweet, she claimed the club’s “only intentions are to make £££”.

It’s certainly been a profitable window for the club, but it’s also been unpalatable for many supporters.

Twitter: @milesstarforth