'Marmite' Steve Bruce is taking the toughest job of his career in his stride - a fan view of the head coach's first week at Newcastle United
It's been quite the summer at Newcastle United – a summer full of change.
Steve Bruce has begun the toughest job of his managerial career. The former Sheffield Wednesday manager arrived at Newcastle at a time where division and cracks have reappeared.
The club's decision not to meet Rafa Benitez's ambitions, is by no means the fault of Bruce.
Despite facing up to a disillusioned fan base with serious talk of boycotts, Bruce has seemed to take it all in his stride. You cannot blame him for taking on the challenge of managing his hometown club. Having turned down the opportunity over a decade ago, Bruce couldn't say no again.
Many see this as a step backwards or an appointment of another "Yes man". However, just like with any new player, Bruce can't be written off before he's even started.
Any manager following Benitez would be seen as a step backwards. That's credit to just how well the Spaniard did during his time with club and under very testing circumstances.
Bruce has tried to bring an air of positivity to the club after a challenging summer so far. His upbeat approach is a way of putting his stamp on Newcastle United.
There is no comparison between Benitez and Bruce, the Spaniard is streets ahead, even Bruce admits that. However, the former Liverpool manager has departed and the club must move on.
Bruce has a completely different management style to Benitez. As Jonjo Shelvey stated after Newcastle's pre-season victory over West Ham "You never knew where you were with Rafa".
Bruce likes to be a father figure for the players, putting his arm around them and giving them as much encouragement as possible.
Bruce is walking into a toxic atmosphere, is he fully aware of the challenge ahead of him? That remains to be seen.
Some fans will begin to warm to Bruce while others will continue to distance themselves from match days. Bruce is like Marmite, you either love him or hate him.
Bruce has stated many times over the last week, "I'm not everyone's cup of tea." Bruce has it all to do to change the atmosphere and the supporters' opinions of him.