Revealed – Newcastle United's St James's Park home without Mike Ashley's Sports Direct signs

The unpopular signs were taken down following Newcastle United’s last Premier League home game against Burnley.

They had had stayed up following October’s takeover due to a clause in the £305million deal which saw Ashley sell the club to a consortium fronted by Amanda Staveley. Supporters will get their first look at the de-branded stadium ahead for the Manchester City game.

Head coach Eddie Howe said: “It’s a great moment for the supporters. We’re well aware there is a new era, and the club’s future is in great hands, and this ties in with that moment.”

Speaking before the signs came down, co-owner Staveley said: “The Sports Direct signs, I'm looking forward to coming down. It's a slight frustration when I go into the stadium and I try and take a picture which doesn't have Sports Direct in it."