Premier League footballers now have thousands, even millions, of followers on social media sites, giving them huge platforms that can be used for advertising.
Research conducted by MyProtein has uncovered the huge amounts of money each Premier League player can earn every time they share a sponsored post on Instagram.
So who leads the way in the Newcastle United squad? And how do they compare to some of the highest potential Premier League earners?
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1. Dwight Gayle
Potential earning per post: £316
Newcastle United rank: 11th
Photo: Stu Forster
2. Freddie Woodman
Potential earning per post: £360
Newcastle United rank: 10th
Photo: George Wood
3. Jamaal Lascelles
Potential earning per post: £395
Newcastle United rank: 9th
Photo: Ian MacNicol
4. Isaac Hayden
Potential earning per post: £430
Newcastle United rank: 8th
Photo: Alex Morton