Where has it all gone wrong for fan favourite Aleksandar Mitrovic on Tyneside?
"He'll be immense in the Championship" was the overall opinion from the United fan base whenever Mitrovic and Newcastle's drop into the second tier of English football became the topic of conversation around the workplace and local watering holes.
So what happened?
The Serbian forward certainly didn't help himself after being sidelined for the start of the Championship campaign, serving a four-game ban after receiving his second dismissal of the season during United's shock mauling of high-flying Tottenham Hotspur at St James' Park back in May. Once again the striker's "passion" matched the colour of the referee's card as he needlessly lunged in on the opposition.
So is this where he problem lies ? Is it simply a trust issue with manager Rafa Benitez?
Many expected a starting position for Mitro at the weekend with the arrival of Brentford. The striker was in form for his country, scoring a brace - a left footed shot from inside the box and a bullet of a header found its way passed the Austrian goalkeeper in the 23rd minute.
His confidence was sky high, probably at its peak as a Newcastle United player, so surely he was a "must" to partner top goal scorer Dwight Gayle on Saturday - that 'little and large' combination that many fans have been eagerly waiting to see.
Surprisingly Ayoze Perez got the nod to start instead. I'll be honest, I'm yet to be impressed by the young Spaniard this season - he definitely has a bag load of talent but he just seems a little to lightweight at the moment, the complete opposite to his Serbian counterpart.
As Perez may shy out of a 50 / 50 challenge, we all know that Mitro would steamroll any player that stood in his way, packing his bags and sending them home with the a limp which is the most likely the reason Rafa won't put all of his trust and faith in him.
Mitrovic's passion and desire to win is definitely his best attribute but unfortunately it's also his biggest downfall.
He may have to sit back, graft his backside off in training and wait for his opportunity to surface.
His chance may only arrive if a fellow striker picks up an injury - so no daft ideas Mitro.
Kris Wallace is founder of Gallowgate Shots, a South Tyneside-based NUFC fan blog