The Little Mix girls Get Wild for animal charity campaign

Little Mix star in a new PETA ad campaign.
Little Mix star in a new PETA ad campaign.

Girl group Little Mix are getting wild to help an animal charity.

The X Factor-winning group, which includes South Shields girls Jade Thirlwall and Perrie Edwards, are the stars of a new PETA ad campaign.

Little Mix members, from left, Perrie Edwards, Leigh-Anne Pinnock, Jade Thirlwall and Jesy Nelson, who are celebrating their third No. 1, Black Magic.

Little Mix members, from left, Perrie Edwards, Leigh-Anne Pinnock, Jade Thirlwall and Jesy Nelson, who are celebrating their third No. 1, Black Magic.

The band, which also stars Jesy Nelson and Leigh-Anne Pinnock, posed in shackles for the image that also includes the words, ‘Shackled, beaten and depressed. Get wild animals out of the circus!’

The girls, who are soon to release their third album Get Wild, join all major animal-protection organisations, many veterinary bodies and the vast majority of the British public in demanding an end to the suffering of wild animals in circuses.

Leigh-Anne said: “We were shocked to learn that wild animals are still suffering in circuses. Animals don’t jump through rings of fire for fun – they do so out of fear, and it’s time to ban this so-called form of entertainment once and for all.

“There’s no reason why animals should still be suffering in circuses, and we hope that by posing for this ad, we’ll be doing our bit to help ban the use of wild animals in circuses. We hope, too, that our fans will join us in supporting PETA’s campaign to end this cruelty.”

Animals don’t jump through rings of fire for fun – they do so out of fear, and it’s time to ban this so-called form of entertainment once and for all.

Leigh-Anne Pinnock

Mimi Bekhechi, director of the charity which campaigns for the ethical treatment of animals, said: “The British people have spoken – and the vast majority want a ban on forcing elephants, lions and other animals to perform in circuses.

“PETA and Little Mix are calling on the new Government to listen to the will of the people and allow only circuses that feature willing human performers.”

As exposed by PETA – whose motto reads, in part, that “animals are not ours to use for entertainment” – during circus training, baby elephants are stretched out, slammed to the ground, gouged with bullhooks and shocked with electric prods.

When tigers and elephants aren’t on stage, they’re kept caged or chained for up to 23 hours a day.

Little Mix join a long list of musicians and other celebrities, including Simon Cowell, Pink, Tom Hardy, Rylan Clark, Alexandra Burke and many others who’ve teamed up with PETA to promote kindness to animals.

Prime Minister David Cameron promised to ban wild-animal circuses by January but failed to bring any legislation to Parliament during the last government.

To join the campaign urging the prime minister to bring forward legislation, go to petauk.org/circusban

Twitter: @vickinewmanjp