X Factor judge Cheryl Fernandez-Versini has been in the North East to launch her own chocolate bar with high street giant Greggs.
Proceeds from the sale of the limited edition treat will go to Cheryl’s Trust, the charity set up by the Girls Aloud star to support young people in the region
Greggs will be donating 5p from every purchase of its new limited edition Belgian Chocolate Crunch Bar to charity.
• Watch the video above to see Cheryl being mobbed at the launch in Eldon Square, Newcastle. Video courtesy of BBC News.
The sweet treat went on sale today for a limited eight week period.
Cheryl said: “It’s great to have Greggs on board supporting The Trust and helping to give back to the North East, it really is a project that is close to my heart.
“It was lots of fun developing a special treat with Greggs, it was important for me to have something that I enjoy and I’m sure everyone else will love the Greggs Belgian Chocolate Crunch Bar too.”
Malcolm Copland, commercial director for Greggs, added: “We’re delighted to be involved with Cheryl’s Trust and helping to support young people - it’s a great cause to be part of.”