Former football bad boy Kieron Dyer is heading to the jungle for this year's I'm A Celebrity ... Get Me Out Of Here! - and says he's giving his fee to charity.
The ex-Newcastle United, West Ham, Ipswich, QPR and Middlesbrough star, who has 33 England caps, is one of the 12 contestants taking part in the popular ITV realiuty show.
The line-up, revealed today, also includes Dragon's Den star Duncan Bannatyne, former boxer Chris Eubank, and Jorgie Porter from TV soap Hollyoaks.
Also taking part are Diana Princess of Wales biographer Lady Colin Campbell, fashion guru Susannah Constantine, Spandau Ballet singer Tony Hadley, Most Haunted presenter Yvette Fielding, X Factor choreographer Brian Friedman and Union J pop star George Shelley.
Dyer, 36, said he is donating his entire fee from the show to the Jude Brady Foundation, which raises awareness of stillbirth and neonatal death, as well as raising funds for child-related causes.
He said: "I am very competitive. But I am not going on the show for money. My fee is going to a charity. I am doing this show for the charity and my children."
He says he's doing the show because his children begged him to, not to gain fame or recognition.
"I see the show can revitalise people's careers, but if someone in the camp wants to further their career in the media, I would rather they win than me," he said.
"Obviously if I did win, I'd be over the moon, but it's not the be all and end all."
Dyer once famously refused to play on the right-wing for Newcastle when Sir Bobby Robson was manager, and attracted almost as many headlines for his off-field escapades as his performances on it.