BetB2B: Mobile iGaming industry – market perspectives

It is predicted that by 2030 the online gambling market will reach $153.5 billion. The annual growth rate (CAGR) will be 11.7%.

If we talk about sports betting in the overall market structure, then according to the data company Statista, revenue for 2023 will be 43.5 billion US dollars. The annual revenue growth rate (CAGR 2023-2027) is expected to be 9.94%, and by 2027 the sports betting market could reach $63.6 billion. Also, by 2027, the number of bettors could reach $174.5 million.

Such stable and rapid growth of the betting industry is due, among other things, to the development of the Internet and mobile technologies. Mobile accounts for more than 70% of online betting, according to statistics group BetB2B. This includes: sports betting, casino games, bingo, lotteries, and other types of bets.

In the future, this figure will grow steadily along with the growth of access to the online network and the development of new betting solutions.

iGaming Player Statistics

The growth of Internet connections as of today exceeds 10.47 billion. According to Statista, almost 65% of the planet's population has access to the Internet - that's more than 5 billion network users.

This has a significant impact on the growth of the iGaming user audience. In fact, every smartphone user has the opportunity to access online betting.

The most active audience for mobile betting is young people under 35 years of age. In terms of gender, online betting from all types of devices is generally carried out by 56% of men and 44% of women. However, mobile devices are more often used by women – 55%.

BetB2B: Betting on mobile devices – why does the audience choose smartphones?

It is worth noting two key reasons why more and more bettors prefer mobile betting:

– Availability of devices: a mobile phone is cheaper and more accessible by default. Not everyone has a laptop or desktop PC. But almost everyone has a smartphone.

– Convenience and mobile Internet: the player is not tied to a place, they can place bets from anywhere: home, cafe, transport, from anywhere they are.

The smartphone eliminates any need for a wager to physically visit specialised establishments – bookmakers. To place a bet on sports or play in a casino, it is enough to have a mobile phone with a connection to the 4G and 5G network. And satellite technologies, for example the private Starlink network, open up the opportunity to gain access to the Internet even in the most inaccessible places.

“The share of bets from mobile devices is traditionally higher in developing countries, where mobile Internet is predominant. For example, in Kenya, of the total number of online bets, mobile bets account for 88%”, BetB2B experts comment.

At the same time, their popularity is growing in developed countries and regions. In Europe in 2022, the volume of online betting from mobile devices made up 53%. It is predicted that by 2026 the share of bets from mobile devices will increase to 61.5%. In the US, 3 out of 4 bettors (75%) place bets via mobile devices.

The growing penetration of smartphones, coupled with improved internet accessibility, is fueling the boom in the mobile iGaming market.

Mobile online betting trends

Providers of solutions for iGaming business take into account current trends and tendencies in the market. BetB2B notes iGaming growth factors that will impact the industry:

– Increasing the number of new Internet users: The growth of iGaming will be especially noticeable in developing regions. For example, an increase of 333 million new mobile and Internet users in the Asia-Pacific region is expected by 2025.

– Technological development and competition: New mobile, adaptive platforms or modular solutions for business in iGaming will allow new companies to effectively integrate into the market structure. As a result, this will increase competition, increase the quality of services provided to bettors, and the number of new users.

– Merger of iGaming and Esports: Esports is a huge entertainment industry. Betting on popular Esports events attracts additional iGaming audiences from fans of these events. This young audience is mainly under 31 years of age, which shows increased interest in Esport.

– Secure and accessible payment methods on the Internet: The ability to make safe and fast payments, digitalisation of the financial sector, have a positive impact on the development of betting and gambling. Mobile online betting, fast deposits and withdrawals of funds contribute to the interest of new users in iGaming.

These trends will only gradually intensify in the future. Mobile devices are becoming more and more universal, multifunctional terminals with wide capabilities, BetB2B experts say. Accordingly, the solutions offered on the market will also increasingly target an audience that prefers smartphones.

Prospects for mobile betting – BetB2B

The first attempts to implement the concept of mobile betting were made by Nokia back in the 2000s. The first smartphones used Symbian OS and mobile casino applications began to appear on mobile devices. However, this concept became more widespread with the advent of iOS and Android.

The evolution of the mobile technology industry has made it possible to adapt more feature-rich websites to portable terminals. As is the case with other entertainment industries, iGaming on mobile devices has caught the fancy of the audience, and the industry has shown steady growth year after year, as discussed above.

The bookmaking business is using new technological capabilities to offer players an increasingly interesting and exciting product. Many companies develop their own applications and also adapt websites for mobile devices. However, the engines of such solutions remain development companies, providers of iGaming solutions that offer high-quality adaptation: casino games, sports betting, the ability to broadcast online directly to mobile devices, accept payments from players and pay out winnings.

For example, BetB2B provides access to full-service platform solutions for iGaming businesses. The company provides full and lightweight versions of betting websites that are adapted for mobile devices. It develops versatile, secure and user-friendly applications that iGaming companies can use to grow their business.

BetB2B serves iGaming companies around the world, and offers its customers both desktop and mobile applications, betting via SMS and Telegram, as well as more than 250+ payment methods, including GooglePay and ApplePay.

Taking into account the needs and preferences of players, the BetB2B platform facilitates and speeds up the registration and betting process, while ensuring high efficiency. Thanks to this, the system demonstrates an impressive conversion rate of 35% and above.

Get more comprehensive information and learn more about iGaming business development. You can directly contact BetB2B experts.

Disclaimer: This is paid for content and does not necessarily reflect the views of the Shields Gazette