Fenwick unveils Christmas window as 250,000 people watch online

The usual North East tradition of going to see the unveiling of the Fenwick Christmas window couldn’t take place in its usual form this year, but 250,000 from across the world watched a live stream of the event instead.

The event which regularly attracts a crowd of 2,000 on Northumberland Street, featured a host of festive surprises including dancing elves, Santa himself on the Fenwick store roof top and a nostalgic look back through the extensive Fenwick Christmas window archive.

Kieran McBride, Fenwick Newcastle Store Director, said: “Fenwick has created a magical Christmas window display every year here in Newcastle for almost fifty years. This year, it was really important for us to be able to reveal our Christmas window in a safe manner. Tonight, we were absolutely delighted to see over a quarter of a million viewers tune in to watch the reveal of our Wind in the Willows Story from all four corners of the globe. We’d like to give a special thank you to Newcastle City Council with who we’ve been working closely to ensure we can continue to bring the joy of Fenwick Christmas to the community and beyond this year.

"We’re asking everyone to please continue to follow the latest guidelines and not to make a special trip to see the window while the current guidelines remain in place. The window will be in place throughout the festive season and into January so there is plenty of time for people to see it safely over in the coming weeks.”

This year’s window theme A Wind in the Willows Story is a festively reimagined display of the popular and beloved classic children’s story, The Wind in the Willows written by Kenneth Grahame.

Staying true to the original themes of friendship and adventure, ‘A Wind in the Willows Story’ features everyone’s favourite animal characters Mole, Rat, Badger and Toad from the classic children’s book and takes us along on a thrilling festive journey with Toad and Santa as they work together to save Christmas.

The Fenwick Food Hall is currently open and will be throughout the festive season.

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