See the Barbour Christmas campaign in which South Shields factory saves the day

Iconic British brand Barbour has unveiled its Christmas campaign in which its South Shields factory saves the day.

For the second year, the festive advert is inspired by the popular children’s books written and illustrated by Raymond Briggs and the much-loved 1991 animated special Father Christmas.

The film follows a young boy whose dog has chewed his father’s beloved Barbour wax jacket. The boy writes to Father Christmas to say that he doesn’t want a present this year, he just needs his help to repair his father’s jacket in time for Christmas.

Father Christmas realises he can’t mend the jacket himself but has the bright idea of taking it to the Barbour factory in South Shields to see whether they can assist. The Barbour customer service team inspect the jacket and reassure him that it can be mended.

Father Christmas visits the Barbour Factory in South Shields to get some expert help

The film is based on the true story of Dudley the dachshund who chewed his owner’s much adored Barbour jacket. His owner sent it back to Barbour with a note from Dudley to say he was sorry.

For almost a hundred years, Barbour has been rewaxing and repairing jackets in its South Shields HQ giving a new lease of life to old favourites. Regular rewaxing (and repairs if required) extends the life of a Barbour jacket and many wax jackets are handed down through generations of a family making them a very sustainable choice.

The brand has been in the North East for 126 years, with founder John Barbour opening his first store in Market Place South Shields in 1894 selling oilskins to sailors, fishermen and mariners to protect them from the worst of the North Sea weather.

Paul Wilkinson, Global Marketing and Commercial Director, Barbour said “This is a very special Christmas campaign for us as it’s based on a true story from one of our customers.


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One letter from a little boy asking for help fixing his Dad's Barbour jacket catches Father Christmas' eye

"The film highlights how much our Barbour jackets are loved and become an important part of the family.”Barbour wax jackets are made to last – they’re very sustainable and if you rewax your jacket at least once a year, it could last you a lifetime even if a naughty dachshund does decide to get his teeth into it.”

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The letter explains that the jacket has been passed down through the family, making it an 'heirloom'
Father Christmas shows the machinists at the Barbour Factory the damaged jacket.