The North East beach which has been brought to a national audience in latest Lloyds Bank TV advert

The region’s coastline is showcased in all its beauty in the latest TV advert from Lloyds Bank, as the iconic black horse runs across Beadnell beach.

Lloyds Bank filmed its latest TV ad at Beadnell beach.
Lloyds Bank filmed its latest TV ad at Beadnell beach.

The new advert sees the horse gallop through a number of different locations around the UK, finishing in the shallow waters of Beadnell Bay in Northumberland alongside a group of runners.

The 60 second advert, which was filmed on August 20-21, premiered on ITV1 on Saturday during Britain’s Got Talent.

It reflects the constant energy of the rich variety of people and businesses across Britain, while the black horse keeps pace, representing comfort and support.

Richard Warren, director of marketing, Lloyds Bank, said: “At a time where so many of us are striving to recover and find a new normal, our new advert aims to demonstrate that Lloyds Bank is by the side of a nation that never stands still.

"It is an ode to the people and businesses of Britain that are always moving forward, and the impact it has could not be achieved without the stunning locations that provide the backdrop for the scenes.

“Beadnell beach was the perfect setting for the conclusion of the advert. The impressive coastline vista proved to be the most stunning backdrop for our dramatic closing shots.”

Alongside the vibrant landscapes, the black horse aims to provide a striking and powerful depiction of Lloyds Bank’s unique place in the lives of British people, and demonstrate its commitment to helping customers move forward, despite the uncertain times ahead.

The famous Lloyds Bank black horse alongside runners on Beadnell beach.

The advert was filmed in compliance with all current Covid-19 restrictions.

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The Lloyds Bank TV ad filmed on Beadnell beach.