First look inside Deja Vu as new shop opens in King Street in South Shields

The campaigner behind the revival of South Shields market has put her money where her mouth is as she opens a new King Street store.

Monday, 6th January 2020, 4:45 pm
Updated Monday, 6th January 2020, 4:45 pm

Businesswoman Carol Gibson welcomed her first customers through the doors of her new fashion and furniture shop, Deja Vu, in South Shields on Monday, January 6.

With years of experience in fashion and furniture retail, the former business development manager, from Jarrow, chose King Street for her latest venture, after launching a campaign to rejuvenate the once-thriving weekly market last year.

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The shop specialises in fashion, homeware and accessories.

“There is massive potential in South Shields,” said the 53-year-old.

“We've got so much here, we've got the beautiful coastline and the Customs House, we just seem to have this gap in the middle. It’s the way the economy has gone, a lot of high streets are the same, but South Shields has as much as many other places, it has the potential to be like York.”

She continued: “Since I said I was coming here other businesses have said that they would like to be involved and I’m working closely with local businesses like Cafe 42 next door. We’re all supporting each other.”

Deja Vu stocks a wide range of fashion, furniture, homeware and accessories, with a focus on bringing Italian clothing brands to women size 12 and above at affordable prices.

Clothing and home accessories on offer at Deja Vu on King Street.

“My vision is to have nice, classy stuff and to try and keep the price as low as I can, while offering a good service,” said Carol.

“I have a lot of customers from outside the area, so hopefully the shop will bring in people from Sunderland, Morpeth, Durham and Carlisle as well.

“The response has been lovely and the comments I've heard from people is that it’s just what we need.”

Deja Vu is located at 123 King Street and is open from 10am-5pm Monday-Friday and 10am-4pm on Saturdays.

Ornaments on sale at Deja Vu on King Street.
Carol Gibson has opened Deja Vu on King Steet, South Shields.
Carol Gibson with Josh Trueman, who helped fit out the shop, outside Deja Vu on King Street.