Personalised promotions powered by AI set to revolutionise shopping experience, Promocodius experts claim


Consumers love attention – every business representative knows this. Statistics confirm: According to Salesforce, 62% of customers expect companies to deliver personalised offers and discounts based on their previous purchases.
The ideal tool to meet these expectations is Artificial Intelligence (AI). Utilising AI to analyse vast amounts of customer data, businesses can now tailor promo codes to individual preferences with unprecedented accuracy – this is exactly what both sides, businesses and consumers, need.
What does AI mean for promo codes?
AI-driven personalisation is not a mere suggestion, it is already an effective strategy. Research by Epsilon found that 80% of consumers are more likely to make a purchase when brands offer personalised experiences, while a study by Accenture revealed that 91% of consumers are more likely to shop with brands which provide relevant offers and recommendations.
“The fact is, personalisation is the basics of retail marketing” says a Promocodius spokesperson
She added: “With AI, companies are able to delve deep into customer behaviour, understanding their unique preferences and shopping habits. This allows promo codes to be generated which resonate on a personal level, driving engagement and loyalty.”
Major retailers such as Starbucks, Amazon, Nike and Sephora are already leveraging AI to deliver personalised promotions.
For instance, Amazon, with its vast trove of customer data, uses AI algorithms to deliver highly personalised deals. By understanding each customer’s unique shopping habits, Amazon ensures that promotional offers are relevant and compelling, leading to increased conversion rates and customer satisfaction.
During its Prime Day event, Amazon used AI to offer personalised promo codes for products that aligned with each customer’s browsing and purchase history, resulting in a 30% increase in sales compared to the previous year.
Hyper-personalisation is the next level
AI is not just about personalised promo codes; with its tech power, it is already about hyper-personalisation. As AI continues to evolve, businesses are moving beyond basic segmentation like a customer’s name, birthday or gender to deliver highly-tailored experiences which cater to individual preferences, behaviours, and even moods.
She said: “With hyper-personalisation, companies are able to create truly unique experiences for each customer.”
Looking ahead, Promocodius experts predict even greater advancements in AI-driven promo code strategies. With the ability to deliver hyper-personalised offers in real-time and dynamic pricing, the future of retail marketing is set to be more customer-centric than ever before.
As businesses continue to embrace the power of AI, one thing is clear: Personalised and even hyper-personalised promo codes are not just a trend but a fundamental shift in how brands connect with their audience. In this digital age, the possibilities are limitless and the future of retail is ripe with innovation.