South Shields baker prepares for opening of new shop after lockdown delay

Leanne Cummings is one step closer to having her cake and eating it too.
Watch more of our videos on Shots!
and live on Freeview channel 276
Visit Shots! now

The talented baker is finally set to open the doors to her new shop after a three-month delay caused by the pandemic.

Leanne Cummings set up dessert delivery service Elsie’s Kitchen two years ago, making cakes and puddings in her South Shields home, and soon expanded her range to include savoury products and dinners.

Hide Ad
Hide Ad

At the end of last year, she decided to give up her job as a housing officer, concentrate full time on developing her catering business and open a new shop in Westoe Road, South Shields.

Mike Guellard of NEL Fund Managers with Leanne CummingsMike Guellard of NEL Fund Managers with Leanne Cummings
Mike Guellard of NEL Fund Managers with Leanne Cummings

She worked with regional fund management firm NEL Fund Managers to secure a £25,000 investment from the North East Small Loan Fund, upported By The European Regional Development Fund, to kit it out.

Read More
Six business trends we expect from the coronavirus pandemic

The official opening was due to take place in April, only for the coronavirus outbreak to force Leanne to put those plans on hold.

The doors to Elsie’s Kitchen will finally now be opening on Tuesday July 7 - and Leanne is already planning on opening a second store within the next couple of years.

Hide Ad
Hide Ad

During the delay, she launched a new afternoon tea delivery service which which will form part of the menu in the new shop.

She said: “We’ve had to put lots of extra work into ensuring that we can maintain all the right distancing protocols and protective measures in place in the shop, but we’re pretty much ready now and looking forward to finally welcoming our first customers.

“Baking and cookery were always just a hobby, but the response I had from customers gave me the confidence to turn my passion for food into a full-time business and we can’t wait to get going.”

Mike Guellard, investment executive at NEL Fund Managers, added: “It’s been a very frustrating few months for a lot of businesses that have had to unexpectedly put growth plans on hold.

Hide Ad
Hide Ad

“It’s great to see Leanne finally moving into her shop and it’s exciting to see her take the next step on the journey of turning her hobby into a thriving business.”

A message from the Editor:

Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.

In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper.

Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis.

With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspaper.

Thank you

How to subscribe to the print edition

It’s easy to subscribe to your local newspaper. We have arranged a special 20 per cent off subscription offer for people to take advantage of. Visit, choose the newspaper title, the type of subscription and enter your details.

Related topics: