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The hotel on Sea Road, South Shields has recently undergone a £550,000 refurbishment after being taken over by North East firm High Street Hospitality.
The company borrowed £1.15 million for the purchase and renovation of the property, in a bid to regenerate the seafront.
It now boasts 34 fully refurbished en-suite bedrooms, including honeymoon suite, an American sports bar, cocktail bar, function room and even its traditional Maritime restaurant has been given an overhaul.
Meanwhile, the former on site fish and chip restaurant is now a modern Latin American restaurant, Loca.
Bosses say turnover has increased by more than 70% since it opened in June 2019.
What do you think of the transformation?
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5. Ahead of the game
Bar 52 has TV screens which show the latest sports matches. | Johnston Press Photo: Stu Norton
6. Going Loca
The former fish and chip restaurant is now a stylish Latin American eatery. | Johnston Press Photo: Stu Norton
7. Spicing things up
Loca Bar and Kitchen sees customers queuing up for cocktails and traditional tapas every weekend. | Johnston Press Photo: Stu Norton
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8. Loca-motion
The venue still has a fish and chip shack, now known as El-Coddo. | Johnston Press Photo: Stu Norton