'Affordable journeys' - Rising fuel costs sees South Tyneside kids alter travel habits
Rising fuel costs prompt shift in North East travel habits, including in South Tyneside.
Rising fuel costs are driving a significant shift in how people across the North East travel, with more passengers rethinking the cost of everyday journeys.
New research from Stagecoach indicates that around seven in 10 young people in the region have changed how they travel because of increasing fuel prices: one of the strongest behavioural shifts seen anywhere in the UK.
In response, Stagecoach has launched a new campaign across the North East, including South Tyneside, to help travellers get the best possible value from bus travel.
The campaign focuses on clear, cost-per-day messaging, highlighting how weekly tickets such as the Megarider can significantly reduce the cost of regular travel when compared to purchasing single fares or using a car.
Stagecoach teams will also present roadshows and city centre activations, helping customers understand ticket options, plan their journeys and access the best value for their travel needs.
Steve Walker, Managing Director, said: “Our focus is on making value as clear and accessible as possible, supporting more affordable, sustainable journeys across the region.”