‘More than chocolate’ - South Shields chocolatier among the North East’s top tourist destinations
A South Shields chocolatier has been recognised with a regional award.
The Canny Chocolate Company, based on Henry Robson Way, in South Shields secured the Silver Award for Experience of the Year at the prestigious Destination North East Tourism Awards.
The award recognises The Canny Chocolate Company as one of the North East’s leading visitor experiences.
Having been founded in 2020 by Adam Allinson and Kevin Reay, the business has grown into an experience-led offering as it welcomes members of the public from across the North East and beyond to take part in immersive chocolate workshops and tastings.
Adam has expressed his delight at receiving the award and stated that creating a unique experience for people to enjoy is right at the ethos of the business.
He commented: “We’re incredibly proud to have been recognised in a room full of such well-established and respected businesses.
“As a small, independent company, to be standing alongside those names and to come away with this award means a great deal.
"From the start, we’ve believed this is about more than chocolate.
“It’s about creating something people can be part of, something they remember. To have that recognised at this level is incredibly encouraging.
“We’re proud to be based here [South Tyneside] and to contribute to the local visitor economy.
“If this helps bring more people into South Tyneside and encourages them to explore what’s here, then that’s a big win for everyone.”
Co-founder Kevin has highlighted the importance of the company’s roots in the borough and the role it plays within the North East.
He added: “This isn’t just about us—it’s about South Tyneside as well.
“There’s so much happening here, and we’re really passionate about being part of that and helping to shine a light on what the area has to offer.”
Since launch, the company’s handmade chocolates have been a hit with people both inside and outside of the borough.
The Canny Chocolate Company has built a reputation on creating hands-on, memorable experiences rather than selling products.
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It is this approach that Kevin and Adam say has resonated strongly with their loyal customer base.
You can find out more about The Canny Chocolate Company at: https://thecannychocolatecompany.com/.
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