New campaign group hoping to increase tourism to top South Shields attraction

The group say their idea will support local businesses as well as the historic site.

A new campaign group is pushing for more local branding to bring tourists and North East visitors to a top South Shields attraction.

Arbeia Roman Fort sits overlooking central South Shields, but the group believes the site deserves more love from history fans.

Arbeia, in South Shields.placeholder image
Arbeia, in South Shields. | National World

As a result, a new group named ‘Arbeia Rising’ has said they will contact council and heritage bodies across the North East to improve the prominence of Arbeia.

Taking to social media, the group say: “Every year, around 10,000 people walk the full Hadrian’s Wall National Trail, yet many never realise one of Britain’s most important Roman sites is just a short ferry crossing away in South Shields.

“The idea is simple: improve signage and wayfinding from the Tyne Tunnel, ferry terminals and walking and cycling routes, making it easier for visitors to discover Arbeia and, in turn, support our cafes, shops and local businesses.”

News you can trust since 1849
Follow us
© 2026 Iconic Media Group Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice