It would be an honour - SAFC business chief reacts to Stadium of Light being part of bid to host World Cup

“It would be an honour to welcome the world to Sunderland for a tournament of such immense prestige and significance”

The words of Sunderland AFC’s Chief Business Officer, David Bruce, after confirmation Sunderland’s Stadium of Light is part of the proposed bid for the UK to host the FIFA Women’s World Cup 2035.

Sunderland AFC's Chief Business Officer, David Bruce, has been responding to news that the Stadium of Light is part of a national bid to host the FIFA Women’s World Cup 2035.placeholder image
Sunderland AFC's Chief Business Officer, David Bruce, has been responding to news that the Stadium of Light is part of a national bid to host the FIFA Women’s World Cup 2035. | Sunderland City Council

The news that Sunderland was part of the bid was first reported by the Sunderland Echo last week, but the Government, Football Association, and Sunderland City Council have today (November 28) formally announced they have submitted their bid.

Sunderland is one of 16 proposed host cities with 22 stadiums - including the Stadium of Light - in the bid proposals. If successful, FIFA, the world governing body of association football, will reduce that to a final line-up of host cities.

Responding to the news, Sunderland AFC's Chief Business Officer, David Bruce said: "As part of Sunderland AFC’s long-standing commitment to championing women’s sport, the Stadium of Light has proudly hosted landmark events including Lionesses international fixtures and the opening game of the 2025 Women’s Rugby World Cup.

"These moments highlight our role in supporting the growth of elite women’s sport on the global stage, and being part of the UK’s bid for the FIFA Women’s World Cup 2035 is a natural continuation of that commitment.

"We are passionate about creating opportunities, inspiring future generations, and providing a platform where women’s sport can continue to thrive. It would be an honour to welcome the world to Sunderland for a tournament of such immense prestige and significance."

Leader of Sunderland City Council, Councillor Michael Mordey added: "The benefits of hosting a major tournament can be very significant.

"With world-class facilities, a passionate sporting culture, and a proven track record of hosting major events in our region, we’re ready to continue showcasing our strengths on the global stage. Host cites will benefit from even more participation in women’s and grassroots football and this all helps grow long-term interest in sport."

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