Little Mix star Jade Thirlwall launches range of face masks as part of Skinnydip London collection, with proceeds going to charity

Jade Thirlwall has produced a collection for Skinnydip London.

The South Shields singer is donating some of the proceeds from her new clothing collection with brand Skinnydip London to charity Hospitality and Hope.

The organisation based on Hampden Street in South Shields, helps homeless and vulnerable people through its food bank and wellbeing support.

Jade’s collaboration with Skinnydip London, features stylish face masks suitable for the current climate.

And in a message to shoppers on social media, the brand announced that 100% of the profit from the masks will be donated to Hospitality and Hope.

On Instagram Skinnydip London said: “If you purchase one of the Skinnydip X Jade Thirlwall masks, 100% of profits will be going to Hospitality and Hope, a charity chosen by Jade close to her home town, funding food and support services for homeless people in South Tyneside.”

Hospitality and Hope charity bosses have said they were delighted to have the support of the star which has come at a particularly tough time for many.

Chief executive, Paul Oliver, said: “We were delighted when Jade approached us with the offer to give us proceeds from sales of her new clothing venture.

“Jade wanted to support a local charity from her hometown and the money will go directly towards our work in providing food, shelter and a future to vulnerable and homeless people in South Tyneside.”

Over the course of the pandemic, the charity has reported a surge in demand for its service – with its foodbank feeding double the amount of people compared to the same period in 2019.

Mr Oliver said: “Since the outbreak of the pandemic in early March, our foodbank has fed over 2,000 people, which is double that of the same time last year and demand is continuing.

“We’ve had some fantastic support from the local community, but the need is likely to continue over the coming months so the offer from Jade comes at a critical time for us.”

To donate to the charity visit: www.hospitalityandhope.org.uk