Menopause 'treatment' ads banned due to 'inaccurate' claims
Food supplement adverts claiming treatment for menopause are banned.
Five adverts for supplements claiming to treat symptoms of the menopause, polycystic ovarian syndrome (PCOS) and other women's hormonal issues have been banned.
Ads for the food supplement brands 222 Balance Me, Lunera, Minerva and Nova Menopause Vitality all claimed that their products could prevent, treat or cure the symptoms of the menopause.
An ad and website for PolyBiotics implied their food supplements could prevent, cure or treat PCOS.
The Advertising Standards Authority (ASA) said it looked especially closely at ads which could take advantage of people's health worries, emotional concerns, or financial pressures.
ASA investigations manager Catherine Drewett said: "When it comes to women's health, people deserve clear and accurate information.
"Ads making misleading claims about treating symptoms of the menopause, PCOS and other hormonal conditions can cause real harm.”