See the trolley fulls of goods donated by South Shields Iceland shoppers to help those in need this Christmas

Charitable Iceland customers shopping at the store at The Nook on Prince Edward Road have spent weeks donating items to help those in need through South Tyneside Churches KEY Project and their partner food bank Key 2 Life on Boldon Lane.

Around 1,000 items have been collected in five large shopping trolleys which have placed in the store since September.

The store’s team of 36 staff have also donated items to help the cause.

And now shoppers are being urged to donate their last items before the goods are dropped off to South Tyneside Churches KEY Project on Wednesday, December 18.

Joseph Todd, senior supervisor at the Iceland store said: “The response to the collection has been brilliant.

“To think that people have to struggle for the likes of baby wipes, essentials, and things for their families for Christmas is heart-breaking.

“Customers have been donating items as well as the staff themselves and have been putting in the likes of boxes of shortbread to make up Christmas boxes for people in need.”

Joseph, 23, continued: “We have spoken to the KEY Project about the fundraising and they are amazed at the amount of items that have been donated.

“Each trolley can take up to 200 items and we have five trolleys full!

“The trolleys have been at the front of the store since September time but over the last couple of weeks there has been areal push for Christmas.

“The response has been amazing.”