£2 of every £100 spent in UK hospitality is splashed out at Greggs

Greggs is taking over the UK market as more people reach for sausage rolls and steak bakes.
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Nearly £2 of every £100 spent in the UK hospitality industry is spent at North East institution Greggs.

Analysts at Panmure Gordon revealed this is up from its previous figure of £1.60 as Brits increasingly reach for steak bakes and sausage rolls on the high street, as reported in City A.M.

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And the bakery chain has no plans to slow down any time soon. It's been announced the Newcastle-based company will open a further 160 stores in 2024 with sights set on opening a Greggs in every town in the UK. By the end of the year there should be 2,600 stores across the country.

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Greggs is still celebrating the high of a successful festive period too. In the quarter four of 2023 sales were up 19.8% thanks to the ever-popular Festive Bake.

With a focus on extending opening hours and its partnership with Uber Eats, Panmure Gordon believe Greggs can double its market share by 2026/27.

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Last year the chain won the right to sell sausage rolls until the early hours of the morning in its London Leicester Square branch- a luxury Geordies have experienced for years with Grainger Street and Neville Street open until 4am.