Seven-day Veg Pledge

I'd like to let your people know about a new charity initiative called the Veg Pledge that people across the country will be getting involved with this summer.

Monday, 8th August 2016, 8:56 am
Updated Monday, 8th August 2016, 9:59 am

All you need to do is give up meat and fish for a week and donate what you would have spent to support the charity Beating Bowel Cancer.

To make it even easier the charity has developed a Veg Pledge Calculator, which helps you to work out how much you would save based on your average weekly consumption and where you shop.

It’s a great way to encourage people to look at their diet and spending habits and raise funds to help those affected by bowel cancer at the same time.

Sign up to our daily newsletter

The i newsletter cut through the noise

It’s only for a week but participants could learn a lot about what they eat and spend their money on, as well as support a great cause. It’s a real win-win situation.

Learning to live without meat occasionally could also be good for your health, as there is strong evidence to suggest eating too much red and processed meat is one factor that can increase the risk of developing the disease.

Bowel cancer is the UK’s second biggest cancer killer. There are a number of factors known to increase your chances of being diagnosed with the disease.

Some you can’t change such as your age and family history. However, you can reduce your risk by cutting down on red meat and processed food, exercising, quitting smoking and reducing your alcohol intake.

Beating Bowel Cancer provides vital practical and emotional support for everyone affected by bowel cancer. They also run the UK’s only nurse-led specialist helpline for bowel cancer, which patients call a ‘lifeline’.

We’re here to help beat bowel cancer but we rely totally on donations, so we’re asking people to make one simple lifestyle change to help us continue our work.

For more information, visit

Charlotte Dawson,

Head of Nursing,

Beating Bowel Cancer