South Tyneside pubs reveal new '˜lickable' menu

The Prince of Wales pub, in Calf Close Lane, Jarrow, and the Fountain, in Highfield Road, South Shields, have come up with the innovative idea as the solution to helping customers choose what to have from the menu.

The two Flaming Grill pubs’ ‘scratch and lick’ menu was developed by the chain’s flavour experts who helped develop the new ‘LickTech’ technology with leading food scientists and engineers.

The technology allows guests to taste the food before they order, making sure diners know exactly what they’re in for.

Food on on the ‘scratch and lick’ menu include the barbeque marinated double dipped rib eye steak, five flavour ‘frickin’ chicken skewers’ and its newest challenge dish, the ‘mother clucker sandwich.’

The menus also include a specially created sani-safe coating, meaning that they are free from germs within five seconds of being licked.

Ann Woods, general manager at the Prince of Wales, said: “We’ve all been there. Everyone’s ready to order and you just can’t decide what to have.

“Even worse, you place the order, the food arrives and food envy immediately sets in.”

She added: “We’ve been working on the technology to allow guests to effectively try before they buy for a number of years now.

“Now, with our new menu having a wider range of flavours than ever before, we felt that now was the time to reveal the new offering to help guests make more informed decisions.”

The new ‘scratch and lick’ menus will be available from today, Saturday, April 1.

To see what other options are available on the ‘scratch and lick’ menu click here.