Sports Direct owner Mike Ashley to give away £2.4m worth of jackets after NUFC beat West Ham

Sports Direct billionaire Mike Ashley has given away £2.4 million worth of jackets after his Newcastle United side won in the Premier League.

The retailer ran a competition to give away 45,000 winter coats to people who liked the shop's Facebook page, with the prize dependent on the Magpies beating West Ham United at St James's Park.

Jonjo Shelvey is congratulated by Steve McClaren after the 2-1 victory over West Hamplaceholder image
Jonjo Shelvey is congratulated by Steve McClaren after the 2-1 victory over West Ham

Sports Direct said winners would be picked by lottery, as there were more people entering the draw than there were prizes.

Newcastle earned a much-needed 2-1 win which saw them move out of the relegation zone.

News you can trust since 1849
Follow us
© 2026 Iconic Media Group Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice