Stewart Donald says Sunderland is not looking to change club badge after fans' group call

The chairman of Sunderland AFC has said the club is not looking at changing the club badge, despite suggestions a new crest could be created for the side.

Thursday, 1st November 2018, 9:58 am
Updated Thursday, 1st November 2018, 1:43 pm
Stewart Donald, right, has said the club is not considering a redesign of the badge after comments were made by Charlie Methven, left, told a fans' group it could be looked at.

Earlier this week, Charlie Methven, its executive director, confirmed the club was looking at drawing up a fresh, more simple design to put on kit and merchandise.

His comments were first made during a meeting with the Supporters' Collective group held at the Stadium of Light, with the minutes published via the Red & White Army website.

The stadium gates are adorned with the club badge.

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Fans have given the suggestion a mixed reaction, with some calling for the old badge, which featured a ship, to be brought back, while others have backed a new look or shunned the idea of another change.

Mr Methven then discussed the idea further in an interview with the Echo.

Club chairman Stewart Donald outside the Stadium of light. He says there are no plans to change the crest.

However, Mr Donald has since told listeners of BBC Newcastle's Total Sport he was not considering the change after a fan got in touch pleading to leave the crest as it is.

He said: "I think this has come from one of the fan groups and had mentioned to Charlie about the possibly of changing the badge, as I understand having checked it.

"I'm not 100% sure what Charlie said, I haven't checked that, but the club badge isn't for Charlie or I or the board to change, it's for the fans.

"If the fans wanted to change the badge, we'd have a poll and make a change if that's what they wanted to do.

"But it would be expensive to change the badge, it's everywhere, so we would like to keep it as it is.

"It comes to January, you want to spend half a million on your squad and you're changing the badge around."

It was pointed out it was on the gates of the stadium, its seats and Mr Donald also added: "A lot of human beings' bodies and they won't be best chuffed."

More about the Red & White Army can be found here.

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