Two thirds (65 per cent) give into their dog because of their puppy dog eyes, typically spending around £12 on treats per week and £9 on toys each month.
And with an estimated 10 million dogs in the UK - this means dog owners spend nearly £7.5 billion per year on toys and treats.
Key dates for dogs
Seven in 10 dogs get Christmas gifts, 18 per cent get 'Gotcha Day' gifts to celebrate the anniversary of them coming home and 51 per cent are rewarded on their birthday.
And ensuring they’re protected doesn’t come cheap either - with 34 per cent saying it costs more to insure their dog than their car.
The research was carried out by Le Chameau the premium Wellington boot brand worn by the likes of the Duke and Duchess of Cambridge, the Beckhams and Taylor Swift, which has unveiled a collection of leather collars, leads, dog beds and accessories.
It includes a £120 dog bed with a soft tweed inner and a double-sided cushion designed as a "perfect second bed for your pup", £30 leather collar and £35 leather lead, along with a collapsible £15 water bowl.
A spokesperson for Le Chameau added: “Over the past 15 months we’ve become ever closer to our dogs as we spend more and more time with them.
“As restrictions are eased and we plan to get away for a break or head somewhere for a lovely day’s walk, it’s heartening to see how many people plan on rewarding their pets this year with treats, gifts and adventures.”
Le Chameau is using the launch of its product range to raise charitable funds in partnership with the UK’s largest dog welfare charity Dogs Trust.
Hosting a virtual dog walk from 11th to 13th June, Le Chameau will be donating £5/€5 from every sale on lechameau.com across the big dog walking weekend to give to the charity.