A car for a £145 deposit, a tot of spirits for 15 pence and a ticket to the pictures for 54 pence. That’s what life was like the last time Sunderland played in Europe.
Look how much things have changed since SAFC took on Vasas Budapest in 1973 in the European Cup Winners Cup. You could get a jacket from Sgt Peppers for £6.50 and a suede handbag from Binns for £3.50.
You could watch the footy on the black and white TV you had just hired from Radio Rentals for £2.50 a month. It even had the latest in push button technology for you to change the channels.
And if you fancied something to eat, crackers were 14 pence, or you could buy a 4-pack of Rolos for 23 pence.
Tell us what you remember about Wearside life in 1973 and what you remember buying at the time.
Where did you go shopping for the weekly food and which pubs, clubs or restaurants did you prefer? Tell us all about 1973 life in Sunderland by emailing [email protected]
9. 4-pack of Rolos for 23p
You wouldn't need to share your last Rolo if you bought a 4-pack from Woolworths in 1973, at just 23 pence. A 4-pack in today's money could set you back £2.25
10. Jackets for £6.50
Sgt Peppers clothes shop in Maritime Terrace was the place to be for clothes and jackets were £6.50. Similar designs could cost you more than £100 now.
11. TUC crackers for 14 pence
Woolco in Washington sold just about everything, including TUC crackers for 14 pence in 1973. They can be found in budget stores for £1 in 2026. | se