Bruce has come in for more criticism this season at the club amid fluctuating results.
United’s head coach revealed last month that he ignores his online critics – as reading their comments would only make his job harder.
"The vast majority of people to be fair are hugely respectful – and behind me,” said Bruce. “I genuinely think that.”
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Alex – who had an online spat with a North East-based journalist last season – has given his view on managing amid social media criticism in an interview with the Racing Post.
“I do think the stick he gets is unfair, but it’s also unfair on a lot of Premier League managers,” said Bruce, who has been without a club since leaving Kilmarnock in January. “You look at the criticisms and abuse they get on social media, and it makes a massive difference.
“Social Media gives people this platform, and for a job that was already tough, it makes it even harder. Previously, fans on the outside didn’t have such a level of influence, but now they do – and it’s something managers and players have to deal with.
“So while he does get a lot of criticism, he is enjoying it, Newcastle is his team – everyone knows that’s where he’s from, and he’s looking to do the best job possible to ensure the fans are happy.”
Bruce junior spoke about issues at Newcastle regularly last season.