Castore reveal '£30m deal' ahead of Newcastle United kit announcement

Castore have revealed a mutli-million pound deal ahead of an expected Newcastle United kit announcement.

The British sportswear company has agreed a deal with the Woking-based McLaren Formula One team reportedly valued at £30million.

Castore, kit suppliers to Rangers, are tipped to take over when Newcastle’s Puma deal ends this summer. Puma have made the club’s kits for more than a decade, having replaced Adidas following the club’s promotion to the Premier League in 2010.

Hide Ad
Hide Ad

Tom Beahon, the Liverpool-based firm’s co-founder, dropped a hint last month when he said the brand would soon “be in the Premier League” – and would also have a presence in other major European leagues.

Newcastle United's kit deal with Puma ends this summer.
Newcastle United's kit deal with Puma ends this summer.
Newcastle United's kit deal with Puma ends this summer.

Speaking about the McLaren tie-up, Beahon said: “The founding ambition was very much not to go head to head with Nike, Adidas, Puma – we always thought that would be difficult. The long-term ambition is to become the No.1 premium sportswear brand in the global market.”