Fan group keen to win the 'PR war' with Mike Ashley ahead of Newcastle United protest stand

Newcastle United protest group Toon For Change are asking for fans to make a stand this weekend – and wear maroon and blue when the Magpies take on Chelsea.
Toon For Change have sold more than 1,500 scarves ahead of this weekend's planned action.Toon For Change have sold more than 1,500 scarves ahead of this weekend's planned action.
Toon For Change have sold more than 1,500 scarves ahead of this weekend's planned action.

The group have already sold more than 1,500 ‘Era of Ambition’ anti-Mike Ashley protest scarves ahead of their planned protest on Saturday.

The 980-member strong group are encouraging Toon fans across the world to wear blue and maroon as a united, symbolic rejection of Ashley’s ownership of the club.

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Spokesman Joe Chilcott said: “Paying tribute to United’s famous 1995/96 away kit, the blue and maroon scarves represent a time when the club showed genuine ambition to be one of the best sides in Europe and also act as a symbolic rejection of Mike Ashley’s disastrous decade.

People have pointed out that Mike Ashley isn’t going to sell the club just because we are wearing coloured scarves - and they are right. However, part of the fight to force Ashley out of Newcastle United is winning the PR war. We have to show the international football community, be it in person at the match, or on social media, that we are taking a stand against Ashley.

“We hope the blue and maroon day of protest is something all anti-Ashley fans can get behind wherever they are based and whether they go to games or choose not to. If you’re going to the match or watching at the pub, whether you’re in Longbenton or Los Angeles – wear blue and maroon and use the #ToonBlueAndMaroon and #AshleyOut hashtags to get involved!”