Fans group issues statement after Mike Ashley move

Toon For Change have previously backed boycotts of the stadium. However, St James's Park is sold out for this afternoon’s home game against Everton after owner Mike Ashley sanctioned a 10,000-ticket giveaway to season-ticket holders.

The group now want fans to protest by waving their blue and maroon “Era of Ambition” scarves against Chelsea on January 18.

In a statement, Toon For Change said: “Mike Ashley has been forced to give away 10,000 free half-season tickets in a ploy to divert attention away from the dwindling attendance and fan discontent.

“We have now sold in excess of 1,300 scarves to like-minded fans that act as a symbol against the current ownership. Against Chelsea, and live on Sky Sports, we want all fans to join us in and turn the Toon blue and maroon!”