Navy blue returns - Newcastle United away kit for 2026-27 season revealed as supporters react
Newcastle United are yet to officially announce their away shirt for the 2026-27 campaign.
Adidas are under pressure to deliver after the backlash to Newcastle United’s home kit for the 2026-27 campaign.
The German sportswear giant deviated from the traditional stripes to create a funky black-and-white design. According to the club website upon release, Adidas aimed to “reimagine our classic look with a bold, disrupted stripe pattern” - but the reaction was mixed.
It took the team at NewcastleWorld 20 days to spot someone in the city wearing the new jersey. Thankfully, the upcoming away shirt has received a far more positive reception.
Newcastle United leaked away shirt
Newcastle are once again set to wear dark blue on away days - which they have done for four of the last five seasons. A navy design with a white and light blue trim draws parallels to the Scotland national team.
Eddie Howe’s men will be hoping to perform better than the Tartan Army - who underwhelmed at the World Cup - once the Premier League campaign begins. OpaLeak have shared images on X of Newcastle’s upcoming away shirt.
🚰| Kit Leaks
— The Shirt Union (@TheShirtUnion) July 8, 2026
🏰 Newcastle United Away 26/27
[📸 @opaleak] pic.twitter.com/A1sC5m0uLT
NewcastleWorld understands this to be extremely close to the final design. As for the third shirt, the Magpies will ditch their usual “Saudi” of green or white for a sleek purple look next season.
Newcastle United strike £60m deal
As exclusively revealed by The Gazette and later confirmed in a club announcement, Newcastle have struck a lucrative front-of-shirt sponsorship with Knox Hydrate. The hydration drinks company had already agreed to pay £6million per year to be the face of the Benton training ground.
The shirt sponsorship deal is worth around £60million over three seasons after the Sela partnership concluded in May. CEO David Hopkinson said: “Our relationship with Knox Hydrate has absolutely flourished and we are ecstatic to announce them as our principal front-of-shirt partner for the next three years. This is a transformative deal for Newcastle United.”