'Special place' - Major Newcastle United sponsorship announcement after £75m deal
Newcastle United’s lucrative three-year partnership with Sela is coming to an end this summer.
Sela has expressed its gratitude to Newcastle United after bringing the curtain down on a successful three-year partnership with the club.
The Saudi Arabian sports event company has been the Magpies’ front-of-shirt sponsors since the beginning of the 2022-23 season, coinciding with two Champions League campaigns and a Carabao Cup win.
The partnership was worth £25million per-season to United and £75m in total.
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Sela confirm end of Newcastle United partnership
"Sela has concluded its highly successful principal partnership with Newcastle United, which delivered unforgettable experiences for communities and fans across Tyneside,” a statement from Sela read.
"Defined by innovation and a commitment to supporters, Sela received global acclaim for a succession of unforgettable activations, including the pioneering introduction of haptic shirts for the deaf community and a series of spectacular, immersive displays."
Meanwhile, Sela’s chief experience officer Ibrahim Mohtaseb said: "Sela is about redefining fan experiences. To do that, we must listen to the communities we serve and in Newcastle, we found a truly unique and passionate community of fans – both in the city and globally.
"I would like to put on record our thanks to the club, fans and everyone involved with Newcastle United. The club will always hold a special place in Sela’s story, and we wish everyone continued success in the years ahead."
Newcastle United in advanced talks over new front-of-shirt sponsor
As exclusively reported by The Gazette, Newcastle are in advanced talks regarding a new front-of-shirt sponsor and will have one in place before the 2026-27 campaign kicks off.
In the meantime, the Magpies will launch their new Adidas home kit on Wednesday without a main sponsor.