Exclusive:Newcastle United new shirt sponsor revealed as club agree £80m deal
The Gazette can exclusively reveal Newcastle United’s front-of-shirt sponsor for the 2026/27 season.
Newcastle United have agreed a lucrative deal for their new front-of-shirt sponsor, The Gazette can exclusively reveal - and here it is.
KNOX Hydration have followed up on the previously announced £6million-per-season training ground sponsorship deal to become the club's new shirt sponsor.
The Gazette understands the club’s total package with KNOX, including the training ground sponsorship, will be worth around £80million over three years. It comes after the £70million front-of-shirt partnership with Sela came to an end this summer.
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The deal ensures the Magpies will have a new shirt sponsor for the 2026/27 campaign, as revealed in this publication on June 2.
There is a feeling of excitement around St James' about the link-up, following a lengthy tender process for a new sponsor.
It's understood a number of companies, including some high-profile local names, were in the running until just a few weeks back. But the financial package offered by KNOX edged out all competitors.
Any fan who has purchased an authentic sponsorless shirt will be offered the opportunity to have KNOX retrospectively added. But this may not apply to replica shirts.
When approached by The Gazette, the club declined to comment.
As of July 1, Newcastle's Darsley Park training centre will be officially renamed as The KNOX. The partnership has been described as 'transformative' by the club.
"We are thrilled to welcome KNOX Hydration as a world-class partner,” said Newcastle chief executive officer David Hopkinson when the training ground sponsorship announcement was made.
“They share our relentless ambition to disrupt the status quo and reach the pinnacle of our respective industries. This isn't just a branding exercise; it’s a performance-led partnership that will also support our community.
“As we integrate KNOX Hydration products into our daily environment at 'The KNOX,' we are giving our players the best possible tools to succeed, while driving the commercial growth necessary to compete at the very top.
“This is an exciting partnership for everybody at Newcastle United and KNOX, and we cannot wait to get started.”
John Schaefer, Chief Executive Officer for KNOX Hydration, added: "With new leadership and heightened ambitions, Newcastle's trajectory aligns perfectly with KNOX's own rapid ascent.